In 1976, designer Yvonne Schubkegel founded ASA SELECTION as a sales company for ceramic living accessories in Höhr-Grenzhausen, Germany. Today, as a family-run business in 2nd generation, ASA prioritizes clean minimal design along with respect, responsibility, reliability, and loyalty towards their employees and partners. With their repeatedly new innovations, the company covers markets worldwide and is represented in more than 80 countries.